/ Selected work
Selected work
Shopify and WordPress builds for brands and studios. Open any entry for the detail, or read the full case study.
The Lán Kitchen
B2B wholesale ordering
Shopify · 2026
Turned a wholesale bakery’s text and email orders into a Shopify B2B store that takes orders on account, with a small custom app that emails the kitchen its bake list after every cut off.
Around thirty customer accounts, order rules enforced in the cart and a bake list that arrives twice a week without anyone adding it up. No wholesale app subscription.
Read the Lán Kitchen case study
Eleventh Space
WordPress block theme
WordPress · 2026
A one page site for a London interior design studio, built from Knot Studio’s design as a custom block theme with no page builder, so the client edits it himself and the motion is plain JavaScript.
Live on the launch date, signed off in three words and three exclamation marks. Knot Studio have brought me two more projects since.
Read the Eleventh Space case study
Unity Road
Full store build
Shopify · 2026
Launched a premium sock brand from nothing on Dawn 15.4.1, with bespoke sections and a cart built for conversion.
Live on the client's September date and taking orders on day one, with a git-backed theme the owner can keep editing. Unity Road is returning for a second phase.
Read the Unity Road case study
Madison's Niche
Integration debugging
Shopify · 2026
Recovered a broken Rebuy Smart Cart and Klaviyo tracking setup by migrating to App Blocks and unwinding third-party script conflicts.
Rebuy Smart Cart fully operational again, Klaviyo tracking restored, and third-party conflicts resolved with no regression to existing functionality.
Read the Madison's Niche case study
Motive Goods
Custom sections
Shopify · 2026
Built a suite of custom Horizon sections in a dark editorial direction, giving product pages the structure to justify a premium price point.
A tailored theme system that matches the brand positioning. Motive Goods moved to an ongoing monthly retainer.
Monthly Retainer
Xado
Theme upgrade
Shopify · 2026
Upgraded a lagging Empire theme and migrated its customisations with no data loss or visual regression.
Theme upgraded and live, delivered quickly and diligently.
Quoted Testimonial
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